4.2 • 5.3K Ratings
🗓️ 5 June 2023
⏱️ 17 minutes
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0:00.0 | Our colleague Joanna Stern covers and reviews technology. And every year she attends Apple's |
0:12.1 | annual Worldwide Developers Conference, or WWDC. |
0:17.0 | And in the Apple world they call it dub dub. What happens at dub dub? |
0:23.5 | What is Apple's annual conference where they bring in developers. They're really talking |
0:29.8 | to the people who build software for their operating systems. And what they do is they show |
0:35.1 | the next versions of the operating systems every year. It's really the same. |
0:39.8 | Here's iPad OS. It does all these new things. Yay. Here's Mac OS. Here's all these new |
0:47.0 | things. Yay. Here's iOS. It does things. Yay. Exactly. And that's how it goes. They go through |
0:55.0 | all these new software platforms. They tell you about the new features and people clap and they cheer |
1:00.4 | for software. This year's dub dub was highly anticipated. Good morning. Welcome to WWDC. |
1:11.1 | And welcome to Apple Park for this very special day of announcements about our latest |
1:16.2 | technologies and platforms. We loved Apple CEO Tim Cook opened the event standing under a |
1:23.3 | giant rainbow in a pre-recorded video. We'll be talking about the future of our incredible software |
1:29.1 | platforms as well as introducing some exciting new products. This year people were excited for a new |
1:37.3 | piece of hardware, a headset. Introducing Apple Vision Pro. Vision Pro is a new kind of computer |
1:47.8 | that augments reality by seamlessly blending the real world with the digital world. |
1:55.2 | It's the first Apple product you looked through and not out. |
1:58.7 | So how big of a deal is this? It's a big deal. It's a big deal for a few reasons. The first is that |
2:09.3 | this is a new product category for Apple. The last time Apple entered a new product category was |
2:15.3 | with the Apple Watch in 2014. And this is now Apple, number of years later saying, here's our next |
2:21.0 | product category, headsets. So in the same way that Mac introduced us to personal computing |
2:27.9 | and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing. |
... |
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