Hey J.B. Here and welcome to another great episode of The Wolf's Den. I have two awesome guests today they're a team Charlie and Ben from

charisma on command these guys have a website actually a YouTube channel where they

analyze influencers and famous people and see what they're

doing right, what they're doing wrong, what body language they use, what tonality, what

type of language patents is really, really interesting. And we get into the heart of really what makes

someone charismatic, what doesn't. And of course we agree on most things because there are these great

truths to communication.

And when I teach people the straight line,

I'm always going down to that, what is that,

you know, that lowest common denominator?

What are the basic things that you must do to get into rapport with someone, to convince them to persuade

them that your way of thinking is correct, that they should even take the time to listen to you.

So when I am interviewing these two guys,

I want you to focus on the fact that while they don't teach the straight line,

they've studied the straight line, of course,

and read my books.

Their take on what creates charisma, that attractive force,

that magnetic pull to someone, is not surprisingly very similar to what I teach formally with the

straight line. I think that the big difference is that with the straight line I

break it down into a usable system. So in other words it's yes one thing to understand what charisma is and some tips and tricks

right versus having it as part of a cohesive formula because Because certainly charisma, rapport building is only one part of persuasion.

It's only one part of influence.

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