Fast-Track Your Business w/ Virtual “Lunch and Learn” Workshops (Greatest Hits)

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 1 August 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

One challenge that most new businesses face is the awareness problem – nobody knows you exist. To help erase this problem, I’ve invited Dustin Lien from JumpXmarketing.com back on the show. Dustin first appeared on episode 251 back in 2017. Back then, he was just ramping up JumpX after shutting down his own physical product business. Since then he’s grown it into a 6-figure operation and built it in such a way that it only requires part-time attention. What’s been his key driver? Partner workshops, essentially virtual lunch-and-learn sessions where he can showcase his expertise and build his client roster without ads or bidding for work. This works in just about any niche and in this episode, Dustin breaks down his exact process so you can go out and apply it in your own business. Tune in to The Side Hustle Show interview to learn: Dustin’s fast-track strategy to getting in front of the right audience how he quickly built his email list his top tips for creating warm outreach emails and connecting with customers Full Show Notes: Webinar Marketing: How to Grow Your Agency w/ Virtual “Lunch and Learn” Events Live Workshops New to the Show? Get your personalized money-making playlist here! Sponsors: Shopify — Sign up for a $1 per month trial! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!

Transcript

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0:00.0	Here is an oldie but a goodie from the Archives from the Side Hustle Show Greatest Hits Collection.
0:06.0	What's up, what's up, Nick Loper here?
0:09.0	Welcome to the Side Hustle Show because building your own income streams,
0:12.0	well that's the best way to
0:13.2	recession-proof your life. One challenge that most new businesses face is the
0:17.2	awareness problem. Nobody knows you exist. In this episode you learn the
0:21.9	fast-track strategy to make that problem go away.
0:24.8	How to build your email list quickly and connect with your ideal customers.
0:28.9	Ready? Let's do it. I haven't had and still currently don't have a big marketing budget for going and getting
0:39.2	new clients.
0:40.2	I don't have thousands of dollars a month to run on ads and hope that it works.
0:44.8	I also didn't start out knowing a bunch of VP of marketing at big companies or knowing a bunch of
0:50.1	founders or anything like that. So you kind of find yourself in this situation where you have an expertise
0:55.0	and you can actually help a lot of brands but they don't know you exist.
0:59.0	And so when going through that process of how do I grow, how do I find places to market that will actually get me real clients that isn't going to be a waste of time,
1:10.0	this strategy of just getting in front of someone else's established audience that already has an audience full of people who are potential clients for you and they have trust built with that other brand you're partnering with.
1:23.1	So you can borrow that trust and get it placed on you
1:27.2	when they bring you in to teach a workshop
1:29.2	to all their people.
1:29.9	And it really helps establish trust with you
1:31.7	a lot faster between you and their
1:33.8	customers. That's Dustin Lean from a jump X marketing.com an agency focused on
	...

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