The following podcast is a dear media production.

Hi, it's Mariana.

I'm the co-founder of Summer Fridays and host of The Life with Mariana podcast.

In this episode, I've got the founder of Crown Affair, Diana Cohen, and we are talking all

about her amazing brand that I love.

In this episode, I'm gushing because I use so many of their

products. And I'm so impressed by how the brand visually looks and how the products work.

I wanted to dive more in this episode and talk to a fellow Sephora founder about this brand on

the lessons that she's learned, how she balances growth with creativity, her self-care rituals,

and how she's really building Crown Aff affair into this efficacious, beautiful brand.

If you guys want to learn from Diana, keep listening and don't forget to subscribe to my podcast

because I've got new episodes every Tuesday.

So I was doing my research and obviously just from like knowing you, watching your TikToks,

I know that you had this long career prior to starting your own brand.

And I think sometimes people see founders and they're like, oh, you just magically popped career prior to starting your own brand. And I think sometimes people

see founders and they're like, oh, you just magically popped up with like a company one day.

But there was so much work that you did prior. And I think the thoughtfulness of that shows in how

beautiful your brand is. So can you give us a quick little backstory? People that don't know,

like what led you to Crown Affair? Yeah, absolutely. No,

I was definitely in the trenches and very behind the scenes for like a decade before even launching

Crown Affair. So I grew up in a small town in South Florida. My dream was to go to NYU. I got in.

I went to NYU. When I started there, like, the internet wasn't what it is today. So my dream was to like go work at Vogue

...