Lily’s Sweets: Cynthia Tice
How I Built This with Guy Raz
Guy Raz | Wondery
4.8 • 31.1K Ratings
🗓️ 30 September 2024
⏱️ 75 minutes
🧾️ Download transcript
Summary
When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sweets caught the eye of Hershey’s, which acquired it for $425 million.
This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.
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Transcript
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| 0:00.0 | Wundery Plus subscribers can listen to how I built this early and ad free right now. |
| 0:05.0 | Join Wundery Plus in the Wundery App or on Apple Podcasts. |
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... |
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