When you think of the most iconic logo in the world, which brand comes to mind?

For me, it's probably Nike. Their former CMO Greg Hoffman knew exactly how critical strong brand

recognition was. And in this clip, he shares his tactics on leveling up your own marketing.

I have about 40 companies in my portfolio. And when I think about what's worked in terms of marketing,

LinkedIn ads stands out. They're also the sponsor of this episode.

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To create a strong emotional connection with someone else,

I'm presuming you have to take a strong emotional stance yourself often.

So I'm just thinking about the things that have evoked

the strongest emotional connections with anything I do.

The things that I've evoked the strongest emotional connections

with this podcast and its audience are strong emotional stories.

But that, when you do that, when you avoid indifference,

you are putting yourself in line for potential criticism and attacks

and you're going to polarize people,

...