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Doughboys

Mr. Charlie's Told Me So with Jackie Johnson

Doughboys

Headgum / Doughboys Media

Fast Food, Healthfitness, Mike Mitchell, Snacks, Chains, Restaurants, Comedy, Ucb, Arts, Spoonman, Doughboys, Fastfood, Nick Wiger, Food

4.85.1K Ratings

🗓️ 18 April 2024

⏱️ 140 minutes

🧾️ Download transcript

Summary

Jackie Johnson (@jackiemichelejohnson, How to Get a Second Husband) joins the 'boys to talk celebrity dog walking, The Sims, and being vegan before a review of Mr. Charlie's. Plus, another edition of Slop Quiz.


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Sources for this week's intro:

https://www.latimes.com/archives/la-xpm-1989-01-05-vw-153-story.html

https://www.designrush.com/best-designs/logo/mcdonalds-logo

https://blog.logomyway.com/mcdonalds-logo-history/

https://www.hatchwise.com/resources/the-history-of-the-mcdonalds-logo-and-the-company

https://www.zenger.news/2023/05/05/psychologist-explains-reason-behind-mcdonalds-famous-red-and-yellow-logo/

https://thedieline.com/blog/2023/4/24/mr-charlies-the-vegan-fast-food-joint-that-looks-familiar-but-is-unlike-anything-youve-seen-before

https://www.latimes.com/food/story/2022-03-16/vegan-mcdonalds-los-angeles-tiktok


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Transcript

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0:00.0

This is a HeadGum Podcast.

0:06.0

Want to watch this episode?

0:08.0

Check it out on our YouTube channel at YouTube.

0:10.0

Com slash DoB's media. One of the brothers knew more about potatoes than anyone in the world.

0:18.0

I don't think French fries will ever be that good again.

0:22.0

This was architect Stanley Clark Meston describing one of the eponymous McDonald brothers as quoted

0:26.8

in a 1989 LA Times profile by Dirk Suitro.

0:31.2

Meston had a lengthy esteemed career in his field, but is remembered for creating the architectural

0:35.7

feature that evolved into the most famous logo and fast food, the Golden Arches.

0:41.0

Opting to take a flat fee as payment as opposed to a revenue share,

0:44.3

Mestin's stroke of branding genius ultimately only knitted him fractions of a penny on the dollar,

0:49.2

a financial fate paralleled by the McDonnell brothers themselves,

0:52.4

who were purged from their own company by Craven

0:54.5

Philanderer Ray Crock, much like how Eduardo Savarin got blocked from Facebook by Mark Zuckerberg.

1:01.2

As important as the Arch's logo itself is the company's color way,

1:04.3

red and yellow a stop-slow combo that ironically,

1:07.2

according to one psychologist, evokes speed and quickness.

1:10.8

By 1968, the Arches design and its red-yellow palette were effectively set in

1:16.2

stone, and so over the subsequent decades the logo embedded its way into children's brains like

1:20.8

a mind-flayer parasite, creating lifelong associations with the brand

1:24.6

as a kind of nourishment absolute.

1:28.1

So naturally, when a plant-based McDonald's Simulacrum opened in Los Angeles on Valentine's

...

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