4.8 • 5.1K Ratings
🗓️ 18 April 2024
⏱️ 140 minutes
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Jackie Johnson (@jackiemichelejohnson, How to Get a Second Husband) joins the 'boys to talk celebrity dog walking, The Sims, and being vegan before a review of Mr. Charlie's. Plus, another edition of Slop Quiz.
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Sources for this week's intro:
https://www.latimes.com/archives/la-xpm-1989-01-05-vw-153-story.html
https://www.designrush.com/best-designs/logo/mcdonalds-logo
https://blog.logomyway.com/mcdonalds-logo-history/
https://www.hatchwise.com/resources/the-history-of-the-mcdonalds-logo-and-the-company
https://www.zenger.news/2023/05/05/psychologist-explains-reason-behind-mcdonalds-famous-red-and-yellow-logo/
https://thedieline.com/blog/2023/4/24/mr-charlies-the-vegan-fast-food-joint-that-looks-familiar-but-is-unlike-anything-youve-seen-before
https://www.latimes.com/food/story/2022-03-16/vegan-mcdonalds-los-angeles-tiktok
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0:00.0 | This is a HeadGum Podcast. |
0:06.0 | Want to watch this episode? |
0:08.0 | Check it out on our YouTube channel at YouTube. |
0:10.0 | Com slash DoB's media. One of the brothers knew more about potatoes than anyone in the world. |
0:18.0 | I don't think French fries will ever be that good again. |
0:22.0 | This was architect Stanley Clark Meston describing one of the eponymous McDonald brothers as quoted |
0:26.8 | in a 1989 LA Times profile by Dirk Suitro. |
0:31.2 | Meston had a lengthy esteemed career in his field, but is remembered for creating the architectural |
0:35.7 | feature that evolved into the most famous logo and fast food, the Golden Arches. |
0:41.0 | Opting to take a flat fee as payment as opposed to a revenue share, |
0:44.3 | Mestin's stroke of branding genius ultimately only knitted him fractions of a penny on the dollar, |
0:49.2 | a financial fate paralleled by the McDonnell brothers themselves, |
0:52.4 | who were purged from their own company by Craven |
0:54.5 | Philanderer Ray Crock, much like how Eduardo Savarin got blocked from Facebook by Mark Zuckerberg. |
1:01.2 | As important as the Arch's logo itself is the company's color way, |
1:04.3 | red and yellow a stop-slow combo that ironically, |
1:07.2 | according to one psychologist, evokes speed and quickness. |
1:10.8 | By 1968, the Arches design and its red-yellow palette were effectively set in |
1:16.2 | stone, and so over the subsequent decades the logo embedded its way into children's brains like |
1:20.8 | a mind-flayer parasite, creating lifelong associations with the brand |
1:24.6 | as a kind of nourishment absolute. |
1:28.1 | So naturally, when a plant-based McDonald's Simulacrum opened in Los Angeles on Valentine's |
... |
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