Pioneering Healthy Snacks, Innovative Ingredients and Entrepreneurial Grit with Simple Mills’ Founder Katlin Smith
Life with Marianna
Life with Marianna
4.9 • 2.6K Ratings
🗓️ 30 July 2024
⏱️ 24 minutes
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Summary
Do you have a side hustle or dream of turning your passion into a full-time job? Katlin Smith, the founder of Simple Mills, transformed her health by eliminating processed foods and embracing whole foods. This change not only revolutionized her well-being but also inspired her to create healthier baking mixes using nutrient-dense ingredients. Despite having no formal baking training, her experimentation led to success. Discover the determination behind getting Simple Mills into Whole Foods, her insights on risk-taking, and the importance of continuous learning and leadership. Learn about her marketing evolution, personal routines, and the mission to make real food accessible and appealing.
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This episode is brought to you by Simple Mills
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Transcript
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| 0:00.0 | The for a welcoming approach to wellness. It seems like every day there's a new food we're not supposed to eat, |
| 0:16.0 | a new cleanse to take part in, |
| 0:18.0 | or a new workout that claims to give us a flat stomach within a week. |
| 0:21.0 | Rather than hopping on trends, we're going back to the roots of wellness and making a home of our |
| 0:25.8 | body, mind, and soul. |
| 0:28.3 | If you're seeking physical growth, emotional abundance, or simply a more fulfilling life. |
| 0:33.5 | Tune in to the Wellness Survey podcast on November 6th. |
| 0:36.4 | Get ready to embrace your body through all its forms |
| 0:38.6 | and get back to the roots of wellness. Hey it's Mariana and this is the Life with Mariana Podcast. In this episode I'm so |
| 0:55.9 | excited to share it with you because it's with the founder and CEO of Simple Mills |
| 0:59.4 | Caitlin Smith. If you don't know about Simple Mills it's a brand I love and I actually have this in my pantry all the time. |
| 1:05.0 | It's a company that's on admission to revolutionize the way food is made to nourish people and the planet. |
| 1:10.0 | I have these always in my pantry because I just love the good better for you ingredients but then they actually taste good so I want to continue eating them. |
| 1:16.5 | One of the cookies are like my favorite things which you talk about in the episode and I wanted to ask her so many things about starting the company. |
| 1:22.9 | She actually started this in her at home and she made big sacrifices like selling her |
| 1:26.3 | car to start it and now she's got an amazing company with over 100 employees. |
| 1:30.6 | In Simple Mills, it's a leading provider of Better for Use snacks, |
| 1:33.3 | becoming the number one baking mix, number one cracker, |
| 1:36.3 | and number one cookie brand and natural channel |
| 1:38.7 | with distribution in over 30,000 stores nationwide, |
| 1:41.2 | including Whole Foods, |
| 1:42.8 | Walmart Target, and many others. |
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