Richard Moore on The Laws of Selling | Sales | YAPClassic | Part 1

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 7 April 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Richard Moore’s performance in school was not reflective of someone who would eventually achieve massive success. He flunked his high school exams, which forced him to settle for an average university. However, he cultivated a mindset of doing the best he could and fixing whatever stood in the way of what he couldn’t do. He then went on to work in corporate, where he made multiple millions in sales. Now, he’s a highly sought-after LinkedIn sales and conversion coach for businesses of all sizes. In this episode, you’ll learn what makes a great sales pitch, how to build trust with your prospects, how to successfully, cold-call your prospects, and other steps to becoming a master salesperson. Richard is a sales guru and consultant with over 20 years of experience in online, in-person, and phone-based selling. His clients range from startups to 9-figure businesses, and he’s grown a massive influence on platforms like LinkedIn and Instagram. Rich has also been featured in publications like Forbes and The Huffington Post. He travels the world sharing his knowledge on sales and content strategy to help businesses turn leads into clients and close more deals. In this episode, Hala and Richard will discuss: - How tragedy breeds new perspectives - How you can build yourself into a great salesperson - Don’t write out cold-calling just yet - The ingredients for a great sales pitch - Turning a meaningful relationship or conversation into a sale - Don’t ignore your lower-paying customers - turn them into advocates of your brand - The biggest pitfalls you need to overcome as a salesperson - Evaluating the quality of your prospects - What most people get wrong about their content strategy - And other topics… Richard Moore is a conversion coach who specializes in helping coaches and consultants convert on LinkedIn from their content. For nearly five years, Richard has successfully helped scores of businesses convert through their content on the platform. Before that, he did the same with Facebook. During his professional career, he has also converted multiple millions in sales from his previous corporate jobs in London. Richard has taught nine-figure business owners and solopreneurs alike how to sell using LinkedIn through his coaching, courses, and lectures at prestigious institutions like Uni of Edinburgh, Oxford Uni, Pearson Business School, Uni of Warwick, Warwick Business School, EBS Business School, Uni of Nottingham and more. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass’ for 25% off at yapmedia.io/course. Resources Mentioned: Richard’s Website: https://www.therichardmoore.com/ Richard’s LinkedIn: https://uk.linkedin.com/in/richardjamesmoore?trk=public_post_feed-actor-image Sponsored By: Elo Health - Go to https://elo.health/ and enter code YAP for 50% off your first month More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Transcript

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0:00.0	Welcome back, Yap Bam.
0:14.3	Today we're airing part one of a two-part Yap Classic series.
0:18.4	We're replaying both of my interviews with Richard Moore, a sales guru with
0:22.0	over 20 years of experience in online, in-person, and phone-based selling. His clients range from
0:27.6	startups to nine-figure businesses. For the past several years, Richard has been focused on LinkedIn
0:32.7	and helping businesses convert leads into sales on that platform. Just goes to show all the greats are
0:38.2	prioritizing LinkedIn. If you want to generate more leads and grow your brand, take my
0:42.6	May LinkedIn Secrets Masterclass. The link to sign up is in my show notes along with a discount
0:47.4	code for all of my loyal young improfitors. In this episode, you'll learn how to cold call without
0:52.5	annoying your customers, build meaningful
0:54.5	relationships with your prospects, adjust your online content strategy to gain leads, and avoid some
1:00.4	the common pitfalls of sales.
1:02.7	And stay tuned for part two, which is coming out in a few weeks.
1:05.9	Let's dive into part one of the laws of selling with Richard Moore.
1:11.8	Hey, Richard. Thanks for joining Young and Profiting Podcasts. It's lovely to have you.
1:16.3	Thank you so much. A real honor to be on here and a lot of amazing guests before me. So I
1:21.0	hope I'd be proud. Awesome. So let's kick it off talking a little bit about your background.
1:26.4	You used to work 12 hours a day in London before you decided to start your own company. And you also were a student who didn't do very well and you flunked out of your exams in high school and just barely got into college. So how did you end up, you know, leaving your traditional nine to five and how did you
1:45.9	become a super seller when you couldn't even really manage high school very well? Yeah, good points.
1:52.1	The end part of work was a really bad space where I was doing crazy hours every week and
1:58.4	I really just knew it was time to move on and I think what it is is there's
2:02.3	an interesting thread through my career and indeed this school and academia before that is that I've
	...

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