You're listening to The West Wing Weekly. I'm Rashique Hereway.

And I'm Joshua Molina.

And this week we've got a bonus episode about something that I find endlessly fascinating,

presidential campaign logo design. Every election cycle, this specific genre of graphic design

enters our lives in a really prominent way. It's a strange and specific cultural phenomenon

that I'm a little obsessed with. And throughout season six, we've seen signs and logos

for the Santos, Russell, and Vinic campaigns. And they all feel different and distinct

from one another. And just like with real presidential campaign logos, they're supposed

to represent this person or this character and their ideas. And they're meant to affect

the way you think of that person, even if it's subliminal. So in this episode, we're

digging into what the process of creating those logos is really like, both in The West

Wing and in the real world. We have two guests. Coming up later, we'll speak to Leslie

Waw, the graphic designer on The West Wing, who is responsible for all of those season six

designs. But before that, let me introduce you to our first guest, Michael Bayroute.

Michael Bayr is a partner at the prestigious New York Design firm Pentagram. His past clients

include the New York Times, Saxif Avenue, Mastercard, and the New York Jets among many others.

He also teaches at the Yale School of Art and the Yale School of Management. He's a co-founder

of the Design Journal Design Observer. But the credit that's of particular importance

to this episode is this. As a volunteer to Hillary Clinton's communications team, Michael

Bayroute designed the H logo. That was at the core of the visuals for Secretary Clinton's

2016 presidential campaign. Michael, thank you so much for joining me.

My pleasure, E.C.S. An honor to be on The West Wing Weekly.

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