4.9 • 2.4K Ratings
🗓️ 1 March 2024
⏱️ 59 minutes
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AG Gregoroff is a master leather craftsman that’s reshaping the standard for what it means to be “Made in America”. His uncompromising standards for quality and his unique approach to business has built one of the most respected new brands in America.
Instagram @toe_hold --
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0:00.0 | Let's talk about the origin story of how you got started in this. |
0:10.0 | Where did you grow up? Let's talk about the origin story of how you got started in this. |
0:14.0 | Where did you grow up and then how did you migrate into business? |
0:17.6 | I imagine to hold wasn't the first story out the gate. |
0:22.1 | No, it's it's it's a weird story on how it started but the |
0:27.4 | origin was I'm from San Diego originally we're based in Las Vegas now but grew up in |
0:31.6 | San Diego I was up in San Diego. |
0:32.8 | I was up in the hills on a hike with my dad, |
0:35.5 | and we were like four miles back on Palomar Mountain, |
0:38.4 | and my flip-flop-the-thong pulled out. |
0:40.2 | It broke. |
0:41.0 | Like so many people have experienced before. |
0:43.6 | And we were like four miles back to camp, |
0:46.4 | and it's pretty rough terrain, something |
0:49.1 | you don't want to walk on barefoot. |
0:50.6 | So I kind of had to do like hodgepodge them together and wound up getting back to camp and thinking like, |
0:55.0 | I needed a pair of flip-flops because that's all we ever wear. |
0:58.0 | That's all we ever grew up with. |
0:59.0 | Even to this day, it's, I'll put shoes on if I go to a nice dinner sometimes yeah and but that's really it yeah |
1:05.5 | but at the time I was a contractor I was a civilian contractor for the Marine Corps and I was |
1:11.6 | headed over to Okinawa and while we were in the jungle we came across like this leather worker who's making bags and if anyone knows like anything the Japanese do they're just artisans and what they do. They really focus on extreme details and |
1:25.0 | becoming high-level craftsmen, whatever it is they're doing. |
... |
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