Hey, it's Adam Franklin, co-author of Web Marketing That Works, and you are listening to the Marketing Book

Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing

field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, helping you discover new ideas

about what's working in modern marketing. Don't worry about taking notes, you can

find links to everything discussed in the show notes at marketingbook podcast.com. Today I'm joined by Adam Franklin

and we're going to talk about the book he is co-authored with Toby Jenkins web marketing

that works, Confessions from the Marketing Trenches.

Adam and his co-author are founders of Blue Wire Media, a marketing agency in Australia.

They're also host of the podcast with the same name as their book, Web Marketing that Works.

Adam is an international social media speaker and his Blue Wire Media blog has been named as

one of Australia's best business blogs for four years now. Also of special interest

to you the listener, Adam and Toby have released 33 free marketing templates

which you can download at their site which is linked to in the show notes at

marketingbook podcast.com. Adam congratulations on web marketing that works and

welcome to the marketing book podcast.

Thank you so much for those kind words Douglas and thank you for having me.

And I would go through and tell the listener what the the

U.R. is for your site but it's got the Australian thing and frankly a lot of my

listeners are either driving or operating dangerous machinery and I don't want them stopping to try to write that down.

...