Hey, this is Ted Wright. I love word of mouth marketing,

almost as much as I love the marketing book podcast.

So stay tuned as we talk about my new book fiz

with my good friend Douglas Burdett.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which is all about helping you discover new ideas

about what's working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in the show notes

at marketingbook podcast.com.

Today I'm joined by Ted Wright,

and we're going to talk about his book Fiz,

harness the power of word-of-mouth marketing to drive brand growth.

Ted Wright is the CEO of Fiz, a word-of-mouth marketing firm he founded in 2000 in which has become a global leader

in word of mouth marketing with clients on every continent. Ted has contributed to

several consumer revolutions in the US including the resurgence of Paps Blue Ribbon amongst urban

hipsters and he's helped take his clients such as Intuit, AT&T, Intel, and many others to the

next level and beyond. An alumnus of Booz Allen and Hamilton. and College, which if you're from the South, particularly Virginia, that's kind of a big deal.

Ted also enjoys great bourbon and drives too fast, but never at the same time.

...