045: Dominate Your Industry By Becoming a Category King | Christopher Lochhead

Millionaire Mindcast

Matt Aitchison Media, Inc

Productivity, Stocks, Realestate, Lifestyle, Finance, Commercialrealestateinvesting, Personalgrowth, Entrepreneur, Business, Entrepreneurship, Rich, Mastermind, Money, Personalfinance, Millionaire, Mentorship, Realestateinvesting, Success, Mentor, Wealth, Investing, Millennials

4.4 • 716 Ratings

🗓️ 22 August 2016

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wonder what a pirate, a dreamer, and an innovator all have in common? Successful entrepreneur CEO, CFO, coach, author, and all around badass, Christopher Lochhead knows the answer and is sharing valuable information on how to achieve the highest level of success possible. This week, As Matty A. interviews Christopher Lochhead, listeners will delve into the new management discipline of “category design” and learn how to dominate as a market leader in any realm they desire. I hope you’re all ready to discover how to become legendary.

Show Notes

Transcript

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0:00.0	Episode 45 of Millionaire Mindcast.
0:03.5	Dominate your industry by becoming a category king with Chris Lockhead.
0:12.7	Welcome to the Millionaire Mindcast, where we broadcast weekly interviews with millionaire minds from across the globe to empower you on your
0:22.2	journey of unlocking a rich and fulfilling life it's time to unleash your millionaire within now
0:28.5	here's your host mattie a welcome into another episode of millionaire mindcast the show where
0:35.3	mindset and money meet my name is matt Maddie A, and as always,
0:39.0	coming to you live from Sacramento, California. Today's millionaire worth modeling is Christopher
0:45.2	Lockhead, and Chris Lockhead's got an awesome story. I actually had a chance to see him keynote
0:51.0	a big conference a few years back, And ever since, I've been following everything
0:55.8	that he does. And he's one of those guys where he's very captivating, very candid, says what's on
1:01.6	his mind, has no filter. And while that can rub a lot of people the wrong way, I really appreciate
1:07.2	that about him. Because you just, you always know where he stands and got a really cool
1:11.3	story he got kicked out of high school and started his entrepreneurial journey at the age of 18 which
1:16.4	has led him through an insane resume of accolades and accomplishments and he and his partners have
1:23.9	a company called play bigger which basically consults other startups and big tech
1:29.3	companies in Silicon Valley. And him and his three partners, these guys, man, they play hard. They
1:35.1	have a freaking awesome time doing what they do. But these are the most intelligent guys in their
1:41.7	space and they own it. And so it was really interesting today.
1:45.4	We dive into Category Kings. And one of the things that we spend a lot of time on is their new
1:51.7	book that they just released called Play Bigger, How Pirates, Dreamers, and Innovators
1:56.7	Create and Dominate Markets. And this was a really, really compelling conversation that made me
2:03.1	shift my mindset a lot on how I approach my business and how other businesses are now carving
	...

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