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In the latest episode of “The Mind Shift Podcast,” hosted by Erwin McManus and Aaron McManus, the duo dives into the intricate concept of "communication frequencies," a theme central to Erwin's upcoming book, "The Seven Frequencies of Communication." The discussion explores the unseen yet profound impact these frequencies have on human connections, asserting that understanding and harnessing these can significantly enhance one's ability to communicate effectively.

Erwin shares an intriguing perspective on the journey of book writing and publishing, particularly focusing on the challenges and liberations of self-publishing. He vividly recounts his frustrations with traditional publishing, where a young editor once attempted to dictate the needs of his audience, sparking his shift towards self-publishing which allowed him greater creative freedom and alignment with his authentic voice.The conversation also highlights Aaron's process of capturing the essence of the book visually. The book cover process, as Erwin notes, is not just about aesthetics but about encapsulating the message and the spirit of the written word.

Further, they discuss the broader implications of their publishing experiences, touching upon the balance between creativity and financial stability in the industry. Erwin emphasizes the importance of aligning one's goals with their core message and audience needs, sharing his transition to securing a deal with HarperCollins through a new agent which marked a significant turn in his publishing career.

The McManus’ also touch on the transformative potential of understanding communication frequencies not only in personal relationships but also in professional environments. They have developed an assessment tool, releasing with the book, designed to help individuals identify their primary communication style, fostering greater self-awareness and interpersonal dynamics.

Make sure to pre-order your book now to ensure you receive the book when it launches Sept. 3, 2024:

http://thesevenfrequencies.com

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