5 • 5.9K Ratings
🗓️ 29 July 2024
⏱️ 83 minutes
🧾️ Download transcript
In this episode, I’m talking with the founder of SISU Lifestyle, Pete Nelson II, as he shares the incredible journey of building his brand while maintaining a balanced family life. I discuss with Pete the health benefits of sauna therapy, the dynamic practice of combining saunas with cold plunges, and the crucial role of solitude and reflection for mental clarity. Pete’s story is committed to showing us all how to build a life rooted in resilience and simplicity. We discuss his upbringing and the resilience of his parents and grandparents instilled a relentless work ethic in him. He shares his father’s transformation from a long-time smoker to an ultra-marathoner and how it influenced him to push beyond limits and impart those same values to his own children. Save 10% at BPN Supps: https://bit.ly/nickbare10audio Live Better, Longer. Premium Saunas Built to Last. https://sisulifestyle.com/ Follow for more: IG: https://www.instagram.com/nickbarefitness/?hl=en YT: https://www.youtube.com/@nickbarefitness Keep up with Pete: IG: https://www.instagram.com/peternelsonii/?hl=en Topics: 0:00 Intro 1:00 Welcome and updates 1:57 Leading through action for your kids 11:08 Growing up with Dad 16:55 Setting an example for your kids 21:13 What is SISU? 29:07 Keeping it simple 40:00 The story behind SISU’s high quality standard 46:32 The benefits of sauna 56:39 Approaching using a sauna 1:06:16 The meditative benefits of using the sauna 1:08:47 Surrounding yourself with people that will improve culture 1:18:22 Be the change you want to see
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0:00.0 | I don't want to just blanketly use longevity as like the main selling point to sauna, but it is a genuine fear in the United States right now that people are not going to live a long life that's fulfilling with great health span and people don't want to live to 90 years old |
0:14.8 | if they're sitting in a bed from 60 to 90 years old like that's a fear of mine. |
0:18.6 | Sonna therapy specifically a lot of the research that has continued to come out between 176 degrees to |
0:25.8 | 214 degrees is showing that there's amazing longevity effects on the body. |
0:31.5 | Four to seven sono sessions weekly results in at 50% decrease all-cause mortality |
0:36.5 | rate compared to those who just sauna once a week. Consistency isn't sexy, but it's like if I just |
0:42.0 | continue to show up in the sauna every single day or four to five |
0:46.5 | to six days a week, I'm going to be healthier. Okay, today on the podcast we have Pete Nelson, founder of C. C.S. |
1:00.0 | Sauna. Right where we're sitting right now, we have a C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. C. Seussus on us at this point. I love them. Love what you're doing. |
1:16.0 | Pete, welcome to the show. |
1:18.0 | Man, thank you so much. Appreciate the opportunity. |
1:21.0 | Yeah, you might have the most amount of sues |
1:23.7 | that any customer, but it's excited to sit here and chat. |
1:27.5 | I believe in it, man. |
1:28.5 | I believe in the product and that's why I wanted to have you on the show today on the podcast. |
1:33.5 | Talk about your journey, building the brand, building the business. |
1:37.5 | I love building businesses. I love bootstrap stories. |
1:41.5 | I want to learn from you, what you're learning. I want to share that story with other people. |
1:48.4 | It's inspiring. I know it's hard. I know you're in it right now. but I wanted to kick off with the question to really dive in |
1:54.8 | before you discuss any of that. As I was previously talking to you, I was listening to your |
2:00.9 | conversation with campaigns that you had, I guess a few months ago at this point. |
2:05.0 | Yeah, April. |
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