What's up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning

Brew. Welcome back to Founders Journal, my personal audio diary, where I give you the

business builder, the tools you need to think better in order to build better, whether

that's building a business, a team, or a new product. Today, I am giving you 10 tactics

to crush any presentation. Let's hop into it. So I'm going to be sharing these lessons

today through the vantage point of when I and my co-founder Austin were pitching Morning

Brew to investors when we first raised money in 2016. And I break these 10 tactics in

basically to two buckets, big ideas, and then the actual micro tactics. So let's start

with big ideas. The first thing you must do to crush any presentation is to present

something you actually believe in. Selling a vision or asking for something becomes exponentially

easier when you believe in what you're selling. So much so that you feel like you're doing

the person you're selling a service to bring to their attention whatever it is that you're

pitching about. And that is exactly how I felt when selling Morning Brew in the early days.

I'd often times when presenting to potential investors actually break the fourth wall

of the sale and say to them, like I would literally say exactly this, I am never going

to try and sell you on this. I want to tell you what I believe in and what I believe

the vision is for this company. And I only want you to hop aboard if you see what I see.

I would say that in almost every presentation, I found it to be an incredibly strong strategy

and the only reason I could do it is because I believed so much in what we were building.

Strategy number two or big idea number two in crushing a presentation. Understand the goals

and incentives of who you're presenting to. You need to understand who you're talking to,

what their incentives are, and how you can make them look really, really good. So in the context

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