I'm super excited about the episode today. This is a special edition 100 million dollar leads audio book podcast

collab between myself and myself

I'm gonna be covering getting leads in general and warm outreach. This is how you get your first five customers

This is how I got my first five customers if you want to start a business you have a business or you're you're doing less than five hundred thousand a year like this

Chapper I wrote for you

You

Section three get leads the core four advertising methods

We're getting engaged leads by letting know about our stuff and there are two types of people we let know

People who know us and people who don't and there are two paths of letting them know about it one to one and one to money

Those combined into the four basic ways one person can let another person know about anything

Let's break down how we can use those four ways to get us leads two types of audiences warm and cold

Warm audiences are people who gave you permission to contact them think people who know you aka friends family followers

Current customers previous customers contacts etc cold audiences are people who have not given you permission to contact them

Think strangers aka other people's audiences

buying contact list making contact lists paying platform for access etc

The difference matters because it changes how we advertise to them two ways to communicate

One-to-one private one-to-many public

We can contact people one-to-one or one-to-many another way of thinking about this is private or public communication

Private communication is when only one person gets a message at a time think phone call or email

If you announce something publicly many people get it at the same time think social media posts or billboards or podcasts

Now automation can make this seem confusing don't let it automation just means some of the work is done by machines

The nature of the communication stays the same email for instance is one-to-one

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