Welcome back to episode three of $100 million offers, the audio edition and

collab with the game podcast. Today's episode is the most famous chapter that I

wrote in the book, the value equation. It's probably the most retweeted, the

most shared, the most posted concept. This concept changed my life and changed my

businesses and I hope it does the same for you. At the very end I have a special

call to action that would mean the world to me if you got value from this free

content. It takes a second and again it would mean the world. Section three, value,

create your offer. How to make offers so good, people feel stupid saying no.

Chapter six, value offer, the value equation. We question all of our beliefs except

for the ones we really believe in and those we never think to question. Orson Scott

Card. I want to be abundantly clear, the goal should be to charge as much money

for your products or services as humanly possible. I'm talking heinous amounts of

money. That being said, anyone can raise their prices but only a select few can

charge these rates and get people to say yes. From this point forward, you must

abandon any notion you have about what's fair. Every enormous company in the

world charges you money for things that cost them nothing. It costs pennies for

the phone company to add an additional user except they don't mind charging you

hundreds of dollars per month for access. It costs pennies to manufacture

pharmaceutical drugs but they don't mind charging hundreds of dollars per month

for it. Media companies charge advertisers a king's ransom for your eyeballs and

it costs them next to nothing to get you to like kid and photos on social media.

You need to have a big discrepancy between what something costs you and what you

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