What is up, everybody? Mark on the mic, my good friend Ryan Muck and Hearn across from me. And this is a new product alert. Ryan, this is more on, I guess, the tech side, I would say. Something that I would think you should be incredibly proud of, a nice little feather in your cap on the podcast here.

And throughout Vortex, we use your vast knowledge of outdoor related things, hunting related things, shooting related things.

And now we've wrapped that up into Muck E.A.I. Technology.

Make sure I get that right.

In your rifle scope.

So it's a really cool feature.

What are your initial thoughts on this?

It was a very interesting project.

And for anybody who knows me personally, you know that I'm fairly tech

illiterate.

You're very technical.

Yeah, but like digital products, even the podcast.

And I tell this to folks all the time.

Like, I didn't know what a podcast was when you asked me to come on the first one.

Right.

And here we are.

Look at us. Yeah. Look at us.

I didn't know how they worked.

I thought it was something I had to buy.

You said, no, dummy, just talking to the microphone and whatever.

It is actually.

They're actually about, they're pretty reasonable.

...