#118 Uncovered: The Business of True Crime

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.6 • 1.5K Ratings

🗓️ 13 September 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you're murdered in the US, there's only a 57% chance your killer will be found. Jim Brown aims to change this statistic by enabling the massive true crime community to solve cold cases on his website Uncovered.com. But mysterious circumstances in the studio lead us to a question. Can a media company produce venture scale returns by… solving murders? To learn more about Jim's crime solving startup and the investors featured on this episode, check out the Uncovered show page. If you want to go deeper on each company featured on the show, subscribe to our newsletter The Pitch Insider. Enjoying the podcast? Use this link to text a friend! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	It's a late night when I walk in the pitch studio.
0:05.7	Something seems to miss.
0:08.2	Like someone's been here.
0:12.3	The neon pitch sign is flickering even more than usual.
0:16.8	My assi-e-bowl is missing from the mini-fridge.
0:20.5	And there's a floppy disk, labeled case file on the desk.
0:24.4	What is this?
0:26.0	I pop it in my Mac mini and press play.
0:30.1	Good morning.
0:31.4	Morning.
0:32.4	Hi, I'm Jim.
0:33.2	Nice to meet you.
0:33.8	I'm Erica.
0:34.6	Erica, what's up?
0:35.2	Nice to meet you.
0:36.4	This is a pitch on my show.
0:39.2	What is this?
0:40.6	Hi, I'm Jim Brown, founder and CEO of Uncovered.
0:44.4	And we're bringing together the most passionate, true crime
0:46.9	enthusiast to help solve real world cold cases.
0:50.1	Cold cases?
0:51.1	You could be the murderer and putting in this information
	...

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