#120: LinkedIn CMO Shannon Brayton: Forgoing the traditional route

No Limits with Rebecca Jarvis

ABC News

Business, Careers

4.7 • 703 Ratings

🗓️ 22 January 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shannon Brayton has served as the Chief Marketing Officer of LinkedIn since 2015. Her previous credentials include multiple big name tech firms and startups, such as Intuit, Yahoo!, eBay, and OpenTable. At the age of 19, Shannon began working full time during the day and attending college classes at night, opting for a less traditional route. On this episode, Shannon discusses how she navigated hard decisions of when and how to leave a company, emphasizes the importance of transparency within teams, and hits on how to figure out when it’s time to make a change and recognizing complacency. Congratulations to our No Limits Entrepreneur of the Week: Tracy Trellis, CEO and Founder of Trellis Beauty Find out more: https://www.trellisbeauty.com/ Want to be a featured NLEOTW? Know someone who should? Send your nominations to [email protected] Don’t forget to subscribe and leave us a review! It’s easy! Click here: http://bit.ly/2ks4f90 ABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News. Follow Rebecca Jarvis: www.Instagram.com/RebeccaJarvis www.Twitter.com/RebeccaJarvis www.Facebook.com/RebeccaJarvis https://www.linkedin.com/in/rebecca-jarvis-217ba052/ Snapchat: RebeccaJarvis “No Limits with Rebecca Jarvis” is produced by Taylor Dunn and edited by Brittany Martinez Learn more about your ad choices. Visit

Transcript

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0:00.0	Hey, it's Rebecca, and before we get into this week's episode, I wanted to share with you some news.
0:05.4	Coming out tomorrow, January 23rd, my new six-part podcast, The Dropout, launches.
0:12.8	It is an unbelievable tale about Elizabeth Holmes.
0:16.4	She was once the world's youngest self-made female billionaire.
0:20.0	She is now facing criminal charges.
0:22.3	She's pleaded not guilty and up to 20 years in jail. This is a stunning fall from Grace.
0:28.7	It's a story that I have found to be one of the most interesting that I've covered over the
0:33.9	course of my career. And I'm very excited to share this three-year-long investigation
0:38.2	with you. A lot of you know Taylor Dunn, my producer here at No Limits. She also worked with me on
0:44.2	the dropout, as well as Victoria Thompson, another producer here at ABC News. And we have been
0:50.2	working around the clock to bring this to you. So be sure to subscribe, rate and review the
0:55.9	dropout. It comes out tomorrow, January 23rd, but you can go take a look at it today because the
1:01.5	trailer is already out. Okay, here's this week's No Limits episode.
1:09.5	I think I was really self-deprecating for a long time and more self-effacing than I needed to be
1:15.4	about the fact that I had not gone to the traditional college and gotten the Harvard MBA and done the
1:21.6	thing exactly that everyone else had. And then at some point I realized probably 10 years into my 24-year
1:27.2	career. Actually, I'm doing well here and I need to 10 years into my 24-year career.
1:28.0	Actually, I'm doing well here and I need to be good with this.
1:31.3	I need to stop talking about the fact that I did this funky thing and started out into it when I was 19.
1:36.8	I cannot let this be a thing for me.
1:38.5	I have to let my work stand for itself.
1:41.6	From ABC, it's no limits.
	...

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