The number one thing I always talk about is, you know, really listening to my own intuition.

I mean, you hear people say that, but I think it's really true.

As a founder and a visionary for a business, I think just listening to your gut is really important.

From ABC, it's no limits. I'm Rebecca Jarvis, and each week we're talking to the most

bold and influential women laying at the top of their game, trying to demystify success and

what it really takes to get there, and all the tradeoffs, whether you're

looking for answers or you just want to hear a good story, you're in the right place.

On today's episode of No Limits, Susan Feldman was an entrepreneur before she even used the word.

She began her career in the apparel industry,

eventually working her way up to the executive level for brands like Ralph Lauren and Liz

Claiborne and says she constantly found herself in entrepreneurial situations where she was

able to take the reins and create something new within a big company. It was that experience that led her

to create One King's Lane, the luxury furniture and home decor site she eventually sold to

bed, bath, and beyond. But today, she's taken all the lessons she learned along the way and

created an entirely new company. And it all started when she realized the fastest growing and economically influential

demographic was being neglected. Here's Susan Feldman. Susan Feldman, welcome to No Limits.

Thank you. I'm so happy to be here. I'm thrilled to have you for our listeners who are new to Susan.

Susan is also the founder of One King's Lane, the luxury furniture and home decor shop.

They sold it to Bed Bath and Beyond in 2016.

And this In The Groove is your new thing.

It's my new thing. Yeah. It's time to get in the groove.

So how did you come up with In the Groove?

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