#1252 Lulu Meservey | Top CEO Advisor Reveals How To Handle Mainstream Media

The Pomp Podcast

Anthony Pompliano

Business, Investing

4.8 • 1.9K Ratings

🗓️ 3 October 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lulu Cheng Meservey is the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. This conversation was recorded at the BUILD Summit in New York. In this conversation, Lulu breaks down how you can cut through the noise and make people care about what you're doing, how to tailor your message to people externally & internally, tactics you can use, how to prepare for a crisis way before it comes, and Lulu breaks down why there is no peace time.

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Pomp writes a daily letter to over 250,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/

Transcript

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0:00.0	What's up, everyone? This is Anthony Pompliano. Many of you know me as Pomp. You're listening to the Pomp
0:07.7	podcast, which is my effort to find the most interesting people in the world and sit with them for hours while I ask questions in an effort to learn. So it would mean the world to me if you would subscribe to the show on your favorite audio platform, watch episodes on YouTube,
0:21.1	and tell your friends and family about the podcast. My goal is to help millions learn from the
0:26.5	world's most interesting people. So let's get in to today's episode. The following episode is with
0:31.9	Lulu Chang Meservi. She is the executive vice president of corporate affairs and the chief
0:37.1	communications officer at Activision Blizzard.
0:39.6	In this conversation, which was recorded during the Build Summit that we held in New York City for 700 founders,
0:45.5	Lulu breaks down how you can cut through the noise and make people care about what you're doing,
0:50.2	how to tailor your message to people internal or external of your organization, what tactics
0:55.5	you can put into practice tomorrow so that you can actually get better at comms and PR, and
1:01.0	how to prepare for crisis and edge cases way before they come. One of my favorite comments
1:06.8	from Lulu in this episode is that there is no peacetime or war time. She simply says
1:12.0	that there is pre-war and post-war. This conversation is filled with nuggets of how you can
1:17.2	become a better communicator and how you can leverage PR to better suit what your mission is
1:22.0	and how you can incorporate it into both your corporation and your startup. Here is my conversation with Lulu Chang Meservi.
1:30.9	Anthony Pompliano runs Pomp Investments.
1:33.6	All views of him and the guests on his podcast are surely their opinions and do not reflect the opinions of Pomp investments.
1:40.2	You should not treat any opinion expressed by Pomp or his guest as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion.
1:50.9	This podcast is for informational purposes only.
1:55.1	This episode is brought to you by Arodine.
1:57.8	They are a brand new startup led by a number of Silicon Valley legends who just raised $81
2:02.5	million to build the future of internet infrastructure.
	...

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