What up family, welcome to episode 126 of the Genius Life.

What's going on, everybody?

Welcome to another episode of the Genius Life.

I'm your host Max Lugavir, a health and science journalist and author of the New York Times

bestselling book, Genius Foods and the Genius Life.

I hope you guys are all doing well.

I'm pumped for this episode of the show, which I welcome.

Mike Murray.

Mike is the CEO of Teton Waters Ranch.

Teton Waters Ranch is one of the sponsors of this podcast.

But one of the reasons why I appreciate them as a company and why I've invited them to

come on board and collaborate with me on the podcast is that they produce hot dogs,

hamburgers and sausages using only 100% grass-fed and grass-finished beef.

Their cows are humanly treated and they actually are raised to pasture on grasslands that

were formerly essentially destroyed by monocropping and monoculture.

Environmental sustainability is hard-coded into the constitution of Teton Waters Ranch.

As a result, it's good for the Earth, it's good for the planet, it's good for us, it's

good for the cows.

So I wanted to have the CEO on, Mike, to talk about some of their farming practices, why

grass-fed, grass-finished is better from an environmental and health standpoint.

You're also going to discover how to create food equity with your pocketbook so that people

of different socioeconomic backgrounds can access healthy grass-fed and finished beef.

...