#134 RobeCurls: From TikTok to Target

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.6 • 1.5K Ratings

🗓️ 29 May 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

When women started curling their hair with bathrobes, Emily Kenison didn't see a silly TikTok trend. She saw the creation of a new market – heatless hair care. This lawyer-turned-inventor decided to capitalize on the craze by designing her own patented line of heatless curling headbands. Will the investors see a big vision in big curls, or is this just another one of those 'lifestyle' businesses investors love to hate? Featuring investors Jillian Manus, Beck Bamberger and Mac Conwell. ... Watch the RobeCurls pitch on YouTube @thepitchshow To invest with the VCs on the show, join our investor community at thepitch.fund Founders can apply to pitch at our next recording event in San Francisco this June. No intro required, just go to pitch.show/apply Superfans can join The Pitch UNCUT and get early access to unedited versions of all ten pitches on season 11. ... *Disclaimer: The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. No offer to invest is being made to or solicited from the listening audience on today’s show. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Summer Josh here with a quick update new episodes will come out bi-weekly for the
0:06.1	remainder of the season but if you just can't wait we'll be dropping these
0:09.8	episodes early on our Patreon.
0:13.0	And we're going to publish previously unreleased,
0:17.0	never before heard pitches all summer long
0:21.0	over on Patreon.com slash the pitch.
0:25.0	Okay, back to our regular scheduled programming.
0:28.0	Pitch 5.
0:30.0	Imagine seeing a trend on Tik-Tok and deciding to build an entire company around it.
0:37.0	That's what founder Emily Kennison did back in 2020
0:41.0	when women started curling their hair with bathrobes.
0:44.8	I'm going to show you how to do heatless bathroof curls.
0:48.9	Stop wrapping your hair around like this if you want the best heatless curls possible. This is pretty much
0:54.1	like French braiding your hair but using the robe as a third piece. But Emily
0:58.9	didn't just see a silly Tik-Tok trend. She saw the birth of a new market, heatless hair care. Sure
1:06.1	enough, the market has exploded since, and her company, aptly named Rob Curls, is right at the
1:12.4	center.
1:13.5	Now Emily has decided to go for gold and raise that VC money.
1:18.6	But the question is, is this just another lifestyle business based on a trend?
1:23.7	Or has Emily found herself at the start
1:26.2	of a generational shift in hair care?
1:29.4	I'm Josh Muccio.
	...

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