#136: Rory Clark—A New Way to Approach Your Sales Conversations

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 21 August 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

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There is a fundamental problem that many salespeople encounter: their inability to truly connect with their customers. A truly successful sales process isn't about showcasing your product or service, but rather, about understanding your customer's pain points. By honing in on their challenges and needs, you position yourself as a trusted problem solver rather than a pushy salesperson.

In this episode of the Business Made Simple podcast, Donald Miller talks with Rory Clark. Rory is the creator of Focus Selling, a unique framework that shows you how to foster a deep connection with your clients and will revolutionize your approach to sales. By delving into the art of understanding customer pain points, uncovering alternatives, and crafting compelling proposals, you'll gain invaluable insights to enhance your sales success. Tune in to discover how this systematic approach can alleviate the competitive pressures of selling and empower you to forge genuine connections with customers.

Dive deeper into Rory Clark's sales framework at GoFocusSelling.com.

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Transcript

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0:00.0	Selling is the profession where you can have the lowest education level and absolutely no training whatsoever and make a ton of money
0:11.2	Welcome to the Business Made Simple podcast brought to you by the HubSpot podcast network
0:15.2	I am your host Donald Miller today. We're going to talk about selling my friend Rory Clark is on today
0:21.3	Rory is the creator of focus selling
0:23.7	It's actually a framework that people all over the world use to close more sales
0:28.1	He's a consultant. He's got a very unique way to think about selling Rory is slightly introverted like me
0:35.1	Like many of you doesn't like the sleazy sales thing but has been incredibly successful against all odds in
0:43.2	closing really big sales and
0:45.4	You actually talked about some things that he does in the sales process that builds trust and actually gets the thing done
0:54.0	That is the sale actually goes through
0:56.8	If you think of sales as trickery and your conscious bothers you about that
1:02.7	That is a good thing because tricking people out of their money
1:07.2	I believe is a moral and character fault and I just don't think we should do it
1:13.0	If you would like to focus more on sales and specifically closing more sales
1:16.9	You're going to enjoy this conversation with my friend Rory Clark
1:27.0	If you have ever had an idea for this podcast if you think there's something business made simple could be doing
1:35.2	differently on this podcast something that would give you even more value let us know
1:39.3	We are always dreaming up ways to make this podcast more valuable for you
1:42.8	So you can do that by taking our new survey
1:45.6	It is at businessmadesimple.com slash survey when you go to businessmadesimple.com slash survey
1:52.1	You answer some questions we take your incredibly valuable feedback
1:55.5	We metabolize it and we change the podcast to serve your needs even better
	...

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