14: Entering a Crowded Service Market and Crushing the Competition with Nick Huber

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 30 July 2019

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want a blueprint for breaking into a competitive industry and taking down your bigger, more established competitors? Well, that’s the focus of today’s episode with Nick Huber! As a college student, Nick founded a storage business aimed at helping his classmates. But the story doesn’t stop there. Nick and his partner passed up corporate job offers and have since expanded Storage Squad into 11 states and runs a team of 350 part-time workers. So how did Nick go from transporting items in his Cadillac DeVille and cramming them into his apartment... to signing on as the preferred storage provider for huge state universities? The answer involves “lean startup” principles, oldschool marketing tactics like sidewalk chalk, and a relentless focus on developing a competitive edge over bigger companies with less of a personal touch. You’ll be blown away by Nick’s resourcefulness, his tip about letting customers “see the whites of your eyes,” and how he was able to get executive help without giving away a huge chunk of the business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-27,001 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to Vanta.com slash Spotify to learn more.
1:29.0	Welcome to the Bigger Pockets Business Podcast show number 14.
1:36.1	Non-targeted marketing was kind of silly.
1:38.1	When we knew exactly where our customers lived, we knew where they walked, we knew
1:41.0	where they went to classes.
1:42.4	So we just had to get out and touch our customers.
1:44.5	Like we had to get out in front of them and they had to see the whites of our eyes.
1:48.1	And so we didn't spend a dollar on marketing.
	...

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