I'm Josh Muccio and I'm Lisa Muccio and this is the pitch where startup founders raise millions and listeners can invest.

The pitch for party trick is coming up right after this.

And if you're not following the show already, hit that subscribe button and turn on notifications.

Support for this episode of the pitch comes from Mercury. Some companies just get their audience and

that's why I'm so excited that Mercury is sponsoring season 12 of our show

because for so many startup founders, they don't just need a bank. They need a

solution that prioritizes their needs and help solve their specific pain points. That's Mercury. I've actually been a Mercury

customer for the last two years and I love the product. And you know who else

loves the product? A familiar voice on the show, Elizabeth Yin.

She's actually an investor in Mercury,

and she'll tell us more later in the episode.

Back to the pitch.

Party trick.

Before starting the pitch with me, Lisa was an event planner.

So I know the industry, and it's a big one.

Three hundred and twenty two billion dollars. But VCs haven't been able to capitalize on it yet.

At least not the high touch, high dollar event planning part.

You can't just throw a tech bro at event planning.

You need an industry insider who gets it.

Enter Virginia Frischcorn.

She's taken her career as one of the top event planners in the country

and turned it into an end-to-end software platform for planning events.

...