You're listening to the My Wife Quitter Job Podcast,

the place where I bring on successful bootstrap business owners

and delve deeply into what strategies are working

and what strategies are not with their businesses.

I'm Steve Chu, and today we're doing another solo episode where I break down how my online store performed last year

and all the strategies I use to increase sales for my online store.

But before we begin, I wanted to give a quick shout out to Privy, who is a sponsor of the show.

Now, I'm super excited to talk about Privy because I use and rely on Privy to build my email list for both my blog and my online store. Now what does Privy do?

Privy is an email list growth platform and they manage all of my email capture forms.

And in fact I use Privy hand in hand with my email marketing provider.

Now there's a bunch of companies out there that will manage your email capture forms

but I like Privy because they specialize in e-commerce stores.

And Privy is easily the most powerful platform that specialized in e-commerce stores.

And Privy is easily the most powerful platform

that I've ever used, and you can trigger sign up forms

based on any parameters that you desire.

So for example, let's say you offer free shipping

for orders over $100.

Well, you can tell Privy to flash a pop-up when the customer has $90 in their shopping cart

to urge them to insert one more item.

Here's another cool use case. If someone has item A in their

shopping cart I can easily tell Privy to display a unique and special coupon

...