You're listening to the My Wife Quitter Job Podcast,

The place where I bring on successful bootstrap business owners

and delve deeply into what strategies are working and what strategies are not with their businesses.

Today I have Bernie Thompson with me on the show.

Now Bernie runs an 8 figure Amazon business called

plugable where he sells electronic equipment which is quite possibly the most competitive

and the most cutthroat niche that you can possibly go into on Amazon.

He also runs a popular Amazon software service called Efficient Era, which allows you to match

up your product feedback directly to a specific customer on Amazon.

Now I actually use this software and as far as I know it is the only software out there that allows you to do this.

In any case Bernie is an amazing guy and enjoy the interview.

But before we begin, I want to give a quick shout out to Clavio, who's a sponsor of the show.

Now I'm super excited about Clavio because they are the email marketing platform that I use for my e-commerce store and I depend on

clavio for over 20% of my revenues.

Now you're probably wondering why clavio and not another provider.

Well clavio is the only email platform out there that is specifically built for e-commerce stores, and here's why it's so powerful.

Clavio can track every single customer who has shopped in your store and exactly what they bought, which makes it extremely powerful.

So let's say I wanted to send an email out to everyone who purchased a red handkerchief in the last week.

Easy. Let's say I wanted to set up a special auto responder sequence to my customer

depending on what they

purchased that's a piece of cake and there is full revenue tracking on every

single email now clavio is the most powerful email platform that I've ever used

...