Like even people like all the YouTube videos Aidan puts up like people now know

Aiden is the music guy. Yeah they have figured that out that like if there's good tunes in there

it's from Aidan it's awesome. So very cool, very exciting. But let's

address the giant elephant in the room of GMC and seeing all these new cool products that we have displayed here.

We are going back into GMC.

It has been something that we've been working on for a minute and this is the story behind it. So everybody's wondering what we're doing, why we're doing it, how we're doing it.

I'll be getting, there's been a ton, a ton of positive feedback because people are super excited for us to level up and then

there's some people they have some questions. So I'm not going to run from the

questions. I know they exist and we're going to talk about them but there's been a lot of fun stuff with it.

So, GNC, we started talking to them earlier this year, end of 2023 and earlier this year.

And they pretty much wanted a new brand in the store. They had some troubles with Laxen and Caged and they were losing those two brands because of what would happen with their

brands but they were like they want something and they want something new and

rather than just go go for a brand like we had our past with them and they were

like we want an edge.

I was like, you want an edge.

Like yeah, we want you guys. I'm like, hey, I was like, if you want an edge, we are the edge.

I am going to be me because over the past several years of these

companies I'm like I just if you you either like me or you don't you either like me

or you don't you like my face or you don't like my face.

If my face pops up on your feet, you're like,

fuck this dickhead.

I get it.

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