You're listening to the My Wife Quitter Job Podcast, the place where I bring on successful bootstrap

business owners and delve deeply into what strategies are working and what strategies are not

with their businesses.

Now today I'm thrilled to have Daniel Parker on the show and Daniel's e-commerce story is pretty unique in that he created an 8 figure e-commerce business selling boxed software like Microsoft Office and he did it with Google Shopping.

Crazy, right?

But before I begin, I wanted to give a quick shout out to Seller Labs,

who is a sponsor of the show.

And specifically, I want to talk about their brand new tool Ignite,

which helps Sellers manage their Amazon sponsored ads.

Now, right now I'm using this tool to manage my Amazon sponsored ad campaigns and it makes things a heck

of a lot more convenient.

So number one, I've always found it a major pain

to generate my PPC reports in Amazon.

Cut and paste the data over to an Excel spreadsheet

and use pivot tables before I'm able to do any analysis. Now Ignite pulls all that info for you automatically

and allows you to easily see what keywords are working and what are not immediately.

There is no need to manually create reports or play with Excel.

Second of all, unless you're a data geek,

Amazon campaign data can be hard to understand.

And what is cool is that Ignite makes keyword and bidding

recommendations on the fly that can be applied with a few clicks.

So let's say one of my hinky keywords is bleeding money.

...