#175: From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 20 May 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you find it difficult to take your product ideas from the drawing board to the market? When it comes to new products, too many teams encounter obstacles like missed deadlines, inflated budgets, and a final product that doesn’t align with the original vision. These pitfalls can be frustrating and destroy would-be successful product launches and growth plans. So how can businesses streamline the product development process? What steps should you take to turn visionary concepts into tangible, market-ready products without losing clarity or momentum along the way?

In this week’s episode, guest hosts James Sweeting and Bobby Richards talk with Kyle Reid, Senior Vice President of Design and Development at StoryBrand and Business Made Simple. Kyle shares a simple 5-step process he has perfected over years of launching successful products. From the first meeting to the final launch, Kyle’s method helps keep projects on track, within budget, and true to the original idea. Tune in and learn how to apply these strategies to your own initiatives to elevate your approach to project management, teamwork, and execution!

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Transcript

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0:00.0	One of the most difficult things about the timeline and the project management aspect of a project is getting your entire staff aligned around a system to use. Welcome to the Business Made Simple Podcast brought to you by the HubSpot
0:19.2	Podcast Network.
0:20.5	I'm guest host James Sweeting along with producer Bobby Richards and we are filling in for Donald Miller.
0:25.6	Now most of you out there as business owners you're struggling to rally your team around taking a big idea from vision to launch and no matter what you try there's always the cost
0:36.3	it goes way up and timelines get longer and you're left feeling like you're the only
0:40.8	one who actually cares about driving progress forward.
0:43.6	And if you're listening today, if you've been there, we've got an incredible episode for you.
0:48.6	Our guest today is Kyle Reed.
0:51.3	Kyle is the Senior Vice President of design and development right here at Story Brand and Business made simple.
0:57.0	He is the creative force behind everything you see from us, product development, design, logos, websites, you name it.
1:04.6	He's an expert at taking a big idea from the whiteboard all the way to launch and elevating
1:10.5	the value and ensuring that the vision is perfectly captured in every design.
1:14.9	So in this episode, in this peak behind the curtain if you will, Kyle is actually going to reveal
1:19.3	how he has led the design team here at Story Brand and Business Made Simple over the last 11 years
1:24.8	and provides his five-step process that he's developed that takes our CEO Donald Miller's
1:29.9	big ideas from the Whiteboard all the way to launch day and how you can do that too.
1:37.0	Finding a service solution that helps you keep customers happy can feel impossible.
1:45.6	It's like trying to remember the name of that guy you literally just met at a networking event.
1:50.0	Pretty sure it was either Steve or Jim.
1:52.8	Either way, HubSpot's all new Service Hub can help, at least with the service solution part.
1:58.0	It brings service and success together on one powerful platform with an AI-powered help desk and chatbot to handle your
2:05.9	front-line tickets, all so you can scale support and drive retention and revenue.
	...

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