1798: How to Build a Profitable Business Without Losing Yourself

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 10 March 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the dream you’ve been chasing—the one you’re sure will bring you happiness—turns out to be a myth?

Today’s guest, Sam Vander Wielen, knows this feeling firsthand. She was a successful corporate lawyer who believed that starting her own business would finally make her happy. But when she left law to become an entrepreneur, she realized that fulfillment doesn’t come from business success alone—it’s something you have to cultivate for yourself.

Sam is now a leading legal educator for online entrepreneurs, helping business owners legally protect their work and scale sustainably. She’s the founder of Sam Vander Wielen LLC, where she’s helped over 350,000 entrepreneurs with DIY legal templates and business education, and she’s the host of the podcast On Your Terms®. Her new book, When I Start My Business, I’ll Be Happy?, takes readers inside her journey and reveals what it really takes to build a fulfilling, profitable business—without burning out or falling into the trap of tying your self-worth to your work.

Today, Sam and I talk about the biggest mindset mistakes new entrepreneurs make, why your business shouldn’t be your identity, and the practical legal steps every online business owner needs to take to stay protected. Plus, she shares insights on pricing strategies, marketing in the age of AI, and what actually works when scaling a business.

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Transcript

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0:00.0	Morning, Steve.
0:01.2	Oh, right then.
0:02.2	I've got five pay-run errors to fix.
0:04.1	Eight policies to review all in that employment contract I should have sent yesterday.
0:07.7	Three jobs to post, two races to sort out, and hang on, am I forgetting something?
0:11.9	Happy birthday, Steve!
0:14.9	Oh, what a shocker.
0:16.8	Good thing there's a better way.
0:18.3	Employment heroes all in one system puts HR, payroll, hiring and more all in one place. One system, everything employment.
0:26.5	Go to employmenthero.com.ukh, to see what else we can do for you.
0:30.4	Hello, it's Temi Alchemy here and my podcast Nighties Baby Show is currently sponsored by Virgin Media Broadband.
0:36.6	Ever had that moment when you've lost connection on a video call right when you're about
0:40.6	to ask the team, hey guys, can you see my screen?
0:43.4	So annoying.
0:45.0	Virgin Media wants everyone to have a smooth broadband experience.
0:48.6	With super fast speed and reliability, they're making broadband seamless.
0:53.1	That's why they've been awarded best broadband
0:54.9	experience. If you're fed up with gaming lags, virtual calls just cutting randomly, make that switch
1:00.8	today. Search Virgin Media Broadband. Teas and sees apply. Virgin Fiber areas. See virginmedia.com
1:08.1	slash legal slash awards.
1:20.0	So Money episode 1798. How to build a profitable business without losing yourself.
1:31.1	You're listening to So Money with award-winning money guru Farnoosh Karabi. Each day, get a 30-minute dose of financial inspiration from the world's top business minds,
	...

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