#190: Amy Porterfield—Is It Time to Add a Digital Course to Your Existing Business?

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 2 September 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you leaving money on the table by not offering an online course? A lot of business owners feel overwhelmed by the idea of turning their knowledge into a digital product, worried it might be too complex or could cannibalize their bread-and-butter services. The doubts—about your teaching ability or the sheer effort involved—can make you question if creating an online course is the right move.

In today’s episode of the Become a Better Business Owner series, host Bobby Richards brings in digital course expert Amy Porterfield to shed some light on the issue for our course-curious listeners. From pinpointing the perfect course topic using your unique “10% edge” to testing and validating your idea with your audience, Amy shares practical steps to help you create a successful online course. Tune in to discover how to turn your expertise into a money-making, scalable digital product.

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Transcript

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0:00.0	If you're willing to show someone how you've done it step by step, you are able to create a
0:06.8	course and teach it in a way that people can follow.
0:09.3	Welcome to the Business Made Simple Podcast, brought to you by the HubSpot
0:15.7	Podcast Network. I'm Bobby Richards and I'm James Sweeting and welcome back to
0:19.7	this series here on the podcast centered around helping you become a better business
0:24.0	owner. We're focusing these episodes around strengthening the six main
0:27.4	parts of your small business, leaning into a metaphor you've heard us say in the
0:30.5	past, build your business like an airplane.
0:34.0	The cockpit of your plane, that's your leadership.
0:36.0	The right engine is your marketing, the left engine is your sales, the wings are your products,
0:40.2	the body of the plane is your management operations operations and the fuel tanks are your cash flow.
0:44.6	That's right and when you strengthen and develop these six parts of your small business, your
0:47.8	small business will take off.
0:50.1	And today we're diving deep into the wings of your airplane.
0:52.7	You want to optimize your product offering for revenue and profit.
0:55.4	And one of the ways that you can do that is by creating a digital course.
0:59.1	And our guest today is Amy Porterfield,
1:01.5	the world's leading expert on creating digital courses?
1:05.3	Today she unpacks what you need to start doing to create your digital course and overcome
1:10.0	any imposter syndrome that you might have?
1:12.0	Like, is a digital course a good fit for me?
1:14.4	Yes, spoiler alert, it is.
	...

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