How many times have you said something just thought like I should just go do this?

And then I got in the car that day and I thought, I really should go do this.

Like, no one else has done this.

This is crazy.

Welcome to No Limits.

I'm Rebecca Jarvis.

Each week, we're talking to women playing at the top of their game.

So how are they doing it? Whether you're looking for answers or you just want to hear a good story, you're in the right place.

Joining me today is a woman who found her entrepreneurial calling thanks to an insatiable curiosity

and an addiction to diet soda.

13 years ago when she left her executive-level tech job and was trying to find a new gig,

she also decided to get healthy, cutting loads of things from her diet.

Her biggest challenge, though, was that Diet Coke.

And her experimenting with other alternatives, waters with Her biggest challenge, though, was that Diet Coke.

And her experimenting with other alternatives, waters with flavorful essences in them, became her business.

Since its launch in 2005, Hint founder Kara Golden has been named among Fortune's most powerful women, Forbes's 40 women to watch, and Hint has been named Best Flavored Water by Health, Men's Health, and Self Magazines.

Kara Golden, welcome to No Limits.

Thanks so much, Rebecca.

I'm excited to be here.

I'm so excited to talk to you about your story.

You grew up in Arizona.

Yeah.

...