206: Attitude Is Everything with Baked by Melissa Founder, Melissa Ben-Ishay
Conversations with Cam
Dear Media
4.7 • 1.5K Ratings
🗓️ 23 August 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Melissa Ben-Ishay, founder of Baked by Melissa, to discuss everything from how the famed cupcake company got its name to how Melissa still finds joy in what she does, over ten years later. Melissa shares how being fired in her early twenties kick started Baked by Melissa, how she developed her business from scratch, and why she believes attitude above all else shapes your trajectory. She also discusses the differences between her first maternity leave as a founder and her second, how she conceptualizes social media for her business, and how she remains authentic to her voice while continuing to build a brand.
Key Takeaway / Points:
- The origin story of the “Baked by Melissa” name
- How being fired kick started Melissa’s baking business
- How the bite-sized cupcake developed
- On how attitude shapes your trajectory
- On being the founder of a business and taking maternity leave
- On the difference between your first maternity leave and second
- How Melissa conceptualizes social media for her business
- On remaining authentic to your voice while simultaneously building a brand
- On following your intuition and doing what makes you feel good
- Where Melissa sees Baked by Melissa heading in the future and what’s next
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Follow Melissa:
Instagram: @bakedbymelissa
TikTok: @bakedbymelissa
Website: bakedbymelissa.com
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Creative Lead: Amelie Yeager
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:03.4 | Hello, FFam. |
| 0:04.7 | I am super excited to share this week's episode with you all because we are joined by |
| 0:08.6 | Melissa Benashai, founder of Baked by Melissa. |
| 0:11.8 | If you are a cupcake person or simply live in New York City, then you've probably |
| 0:15.8 | heard of or seen the infamous bite-sized cupcakes that baked by Melissa became known for. |
| 0:21.8 | Specifically, the tie-dye one. |
| 0:23.9 | And if not, then you may be familiar with Melissa from her viral TikTok videos and more |
| 0:29.3 | specifically her green goddess salad that has taken the internet by storm. |
| 0:34.2 | In today's episode, we talk all about the famed cupcake company, the not-so-traditional |
| 0:38.7 | past she took to founding it, how she still finds joy in what she does over 10 years later, |
| 0:43.8 | and why she believes the attitude above all else shapes your trajectory. As a longtime fan |
| 0:49.6 | of baked by Melissa cupcakes and, like, big-time consumer. This was so fun for me. |
| 0:55.1 | And I hope you enjoy it as much as I did. |
| 0:59.0 | Come on in. |
| 1:00.7 | Take a seat or drink past one to me. |
| 1:04.6 | Fricle foodie and friends talk about life sides and ends. |
| 1:09.8 | Blow away your hesitations |
| 1:12.3 | Have a filter conversations |
| 1:14.7 | If you've got your needle and here's freckle food |
| 1:18.4 | Eat and friends |
| 1:20.1 | All right, I'm very excited to have you |
... |
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