21 Seeds: Kat Hantas

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 21 October 2024

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three years after launch, 21 Seeds sold for $160 million to Diageo, one of the largest alcoholic beverage companies in the world.

This episode was produced by Carla Esteves with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wunderie Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wunderie Plus in the Wunderie App or on Apple Podcasts.
0:10.0	What's better than finding Quality Cand candidates? Finding them fast. For a powerful
0:16.0	matching and hiring platform you need indeed the right candidate is doing
0:20.5	everything they can to find you and if you use indeed you can be sure
0:24.6	you're doing everything to find them too and listeners of this show will get a
0:29.2	100-pound sponsored job credit to get your jobs more visibility at indeed.com
0:35.6	slash wandery podcast indeed dot com slash wandery podcast terms and
0:41.5	conditions apply.
0:43.0	Need to hire.
0:44.0	You need indeed.
0:45.0	If you're building a SAS business, achieving compliance with SOC2
0:49.5	ISO 2701 or other in-demand frameworks can unlock major growth for your company and establish
0:57.5	customer trust.
0:58.5	However, this process is often time intensive and costly.
1:03.2	Vanta automates your compliance work, getting you audit ready quickly
1:08.0	on saving you up to 85% of associated costs.
1:12.0	And Vanta scales with your business. of streamlined security in real time. Join 8,000 global companies like Cynthia, FlowHealth, and Alec a bank that use Vanta to build trust and prove security in real time.
1:32.0	HIV-T listeners get a special opportunity. and prove security in real time.
1:32.8	HIVT listeners get a special offer of $1,000 off Vanta at Vanta.com.
1:39.4	Bilt. That's VANTA.com. built.
1:49.0	I feel like a missing out,
	...

Transcript will be available on the free plan in -115 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.