#210. Grenade Protein Bars Founder - Alan Barratt

Eventful Lives Podcast

Dodge Woodall

Eventful, True Crime, Risk, Interviews, Crime, Events, Entrepreneurship, Festivals, Sports, Life Story, Entrepreneur, Roger Woodall, Start Ups, Society & Culture, Military, Business

5 • 857 Ratings

🗓️ 5 February 2024

⏱️ 114 minutes

🔗️ Recording | iTunes | RSS

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Summary

Al Barratt is the founder and owner of Grenade, the UK's largest sports nutrition and protein bar company.

After spending decades in the sport industry, Al has played a pivotal role in the brands growth and success, expanding its presence globally.

This is The Eventful Life of Mr Al Barratt

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Transcript

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0:00.0	How did you grow Grenade bars from 500 quid to 500 million pounds?
0:04.9	How long have you got?
0:06.7	Alan Barrett, the CEO of Grenade.
0:08.8	One of the UK's fastest growing brands.
0:11.1	The next billion dollar brand.
0:13.0	I dropped out of school.
0:14.2	Education just wasn't for me.
0:15.8	And I learned really early on personality gets you a long way.
0:19.0	We are disrupting confectionery. We didn't invent
0:21.9	protein bars. We invented good ones and we just go to consumers an alternative. Oh wow.
0:26.8	We got the tank out on the road. The big orange tank. What a Haskell on there as well.
0:30.5	That's right. Haskell on it. Yeah, he was on the front. He was on the front.
0:35.3	Can't do this stuff on your own. I defy anyone to do it on your own.
0:38.3	You've got to have someone behind you.
0:40.2	It must get in the way of having a relationship.
0:42.9	As the brand became successful, the marriage became least successful.
0:47.7	You know, we just ended up really as business partners.
0:50.4	What was the different types of pressure you were under?
0:52.9	The best example I could think of is...
0:55.0	Welcome to the Eventful Lives Podcast.
1:06.0	I'm your host Dodge and I'm the founder of Bournemouth Sevens, the world's largest sports and music festival.
1:12.2	On this podcast, I speak to fascinating people who have all lived eventful lives.
	...

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