You're listening to the A Beautiful Must podcast. Many of you have noticed that our

blog has really changed in the past year and this week we're going to share everything

about why we've made some pivots and how we've begun growing our website

traffic after 10 years of not growing. This episode is both really business oriented and also really personal to us as humans.

So we're definitely spilling all the tea.

I'm so excited.

Yeah. Finally.

I feel like we've gotten a number of comments on the blog or other places too where people are like so what's up? It seems different.

Mm-hmm. Or they're maybe a little bit low-key or high-key complaining about how they don't like whatever content we're doing

or whatever they want more crafts or whatever it is they're missing you know different things for different

commenters but yeah it's fun to talk about.

Yeah, I'm excited.

So this, we're gonna try to answer all your questions.

So just a preview of what we're answering in the episode.

We've had a lot of like confused slash not happy comments from people who just want to know the following questions.

Why is your blog changing? Why are you posting more recipe post? Why aren't you posting as much on

Instagram right now and what are the goals for a beautiful mess?

A. K. I don't get what your strategy is.

I don't get what you're doing.

So we will answer all of that but first I've been waiting for this all year.

This is like a big moment for me as a parent and I think you're all going to love it.

It's a big moment for me as an aunt. I'm excited too. Okay so I'm just gonna turn it over to

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