22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 24 September 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool SavingsAngel.com, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself! If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”). Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!” Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode. In This Episode We Cover: Failing with 6 businesses succeeding on the 7th How to be in front of an audience How to do market research Focusing on your online authority How to build your online presence Converting your presence to business Media for visibility vs. media for authority Why he prefers providing big value and how it affects his business And SO much more! Links from the Show BiggerPockets FireStarter BiggerPockets Business Podcast 18: How to “Have It All” by Living with Intention with Brandon Turner Podcast Movement Gary Vee Podcast Geek Squad Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-27,001 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to Vanta.com slash Spotify to learn more.
1:28.9	Welcome to the Bigger Pockets Business Podcast show number 22.
1:35.9	My company is doing more than 20 sales calls every single week, and it's so easy to generate leads.
1:43.5	When you can come up with an offer that is a no-brainer
1:47.0	for someone to say, yeah, I'd love to talk with you.
1:53.2	Welcome to a real world MBA from the School of Hard Knocks, where entrepreneurs reveal what
1:58.4	it really takes to make it. Whether you're already in business or you're on your way there, this show is for you.
2:04.2	This is Bigger Pockets Business.
	...

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