4.7 • 2K Ratings
🗓️ 21 March 2022
⏱️ 25 minutes
🧾️ Download transcript
The concept of developing a personal brand in our industry has evolved over time, and consumer behavior has shifted too since beginning of the pandemic.
In today’s episode, I share how people today value trust over anything else, and why you need to be intentionally developing a trust-based brand in order to build and grow your business. Next week we’ll talk about the upcoming recession, what it means for business, and how having a personal brand is going to make a HUGE difference for your security. You won’t want to miss that one either!
If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this!
Learn more at: https://thethrivingstylist.com/podcast/223
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0:00.0 | What is at my thriving stylist podcast friends? Who's looking forward to some holiday season success training this year? |
0:08.0 | I know you are because look we've received a few hundred DMs at this point asking if we're doing another holiday success training this year. |
0:16.0 | Last year we did a paid workshop where I broke down killer strategies for maximizing freedom, flexibility and of course money during the last quarter of the year and it was a huge smash. |
0:25.0 | It was actually the largest one day workshop I've ever hosted and we are not doing it again this year. |
0:31.0 | Instead I'm actually gifting a holiday success kit totally for free to anybody who invests in this year's version of the wealthiest year yet physical planner book and goal achievement system by October the 6th 2023. |
0:46.0 | Wealthiest year yet is the industry's only goal setting and achievement planner designed just for stylists and salon owners that ships right to your doorstep. |
0:55.0 | It's absolutely gorgeous and it's designed to cut the overwhelm and maximize results for everybody in the union industry and the system got massively upgraded this year with a new training coming for you on how to find your what's next plus this totally free holiday success kit. |
1:13.0 | We're giving us a bonus it's available for a limited time only you're not going to want to miss out so head to www dot thriving stylists dot com forward slash wealthiest year yet payment plans are available and planners are shipping out later this week. |
1:28.0 | So if 2024 is the year you want to be sure your biggest goals become realities. |
1:33.0 | I will see you in wealthiest year yet that's www dot thriving stylists dot com forward slash wealthiest year yet I'll see you there. |
1:44.0 | Do you feel like you were meant to have a kick-ass career as a hair stylist like you got into this industry to make big things happen. |
1:50.0 | Maybe you're struggling to build a solid base and want some stability. Maybe you know social media is important but it feels like a waste of time because you aren't seeing any results. |
1:59.0 | Maybe you've already had some amazing success but are craving more. Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer. |
2:08.0 | Cutting and coloring skills will only get you so far but to build a lifelong career as a wealthy stylist it takes business skills and a serious marketing strategy. |
2:17.0 | When you're ready to quit just working in your business and start working on it join us here where we share real success stories from real stylists. |
2:24.0 | I'm Britt Siva social media and marketing strategist just for hair stylists and this is the Thriving Stylist podcast. |
2:34.0 | What is up and welcome back to the Thriving Stylist podcast. I'm your host Britt Siva and today we're going to talk about the idea of developing your personal brand. |
2:44.0 | Now this is something that's certainly evolved in our industry over time. There were times years ago where I said you know you don't really want to have a personal brand as a stylist. |
2:53.0 | The star of the show on social or in your branding is the client. Now as consumer behavior has evolved and changed it's not that the client is no longer the star of the show they are. |
3:05.0 | However the pandemic specifically really dramatically changed consumer behavior and consumers today value trust as the number one factor when they're making any kind of investment decision. |
3:22.0 | Whether it be business based or familial based or anything. So we want to be creating a trust based brand if we want to build and grow our business and developing a personal brand is going to be the way to do so. |
3:35.0 | Now I know even at the top of this episode when I say developing a personal brand. Some of you are swaying way too far to one side or the other when you think about what personal brand means. |
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