227: Thriving in Unfamiliar Environments with Chloe Sappern, the Creative Brain Behind my Business
Conversations with Cam
Dear Media
4.7 • 1.5K Ratings
🗓️ 17 January 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Chloe Sappern, my creative right hand for my brand and a close friend, to talk about Chloe’s role as a social media strategist, how she grew to build Sappern Creative, and how she navigates creativity and collaboration in her work. Chloe shares her trajectory from the Cornell School of Hotel Administration to creating her own business, what her day-to-day looks like working with multiple clients, and how we started working together off of Chloe’s cold-email. She also discusses how she tries to implement work boundaries as a self-titled people-pleaser, what she finds the most challenging about social media today, and why she thrives in unfamiliar environments. Finally, we talk about why she stopped drinking early on in college and how she navigated dating, and she answers listener questions on how she organizes her day as someone who’s self-employed and how one can get involved in social media strategy.
Key Takeaway / Points:
- Chloe’s role as a social media strategist, and how we work creatively together
- How Chloe collaborates with her clients
- On Chloe’s creative path, from the Cornell School of Hotel Administration to working with Serena Kerrigan to creating her own business
- How we started working together from Chloe cold-emailing me
- How Chloe tries to implement work boundaries as a self-titled people pleaser
- What Chloe finds the most challenging about social media today
- On why certain content overperforms and underperforms
- Why Chloe never wants to be on-screen talent
- Why Chloe thrives in unfamiliar environments
- Why Chloe stopped drinking starting her freshman year of college
- How she navigated dating when not drinking
- Answering listener questions on:
- Organizing your day as someone who’s self-employed
- Balancing polish and authenticity on social media
- Advice for getting involved in social media strategy
Visit Chloe’s website, sapperncreative.com
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:03.3 | And just like that. |
| 0:05.2 | Your favorite besties and tastemakers. |
| 0:07.6 | Benito Skinner and Mary Beth Barone are back. |
| 0:11.6 | Did you miss us? |
| 0:12.3 | You know they did. |
| 0:13.2 | Join us every Wednesday on your way to Sephora to hear our witty, ridiculous, and irreverent musings on life, the universe, existence, and of course what we currently |
| 0:21.7 | ride for. You're going to absolutely live slash die for this podcast. You might even, dare we say, |
| 0:27.7 | Ride for it. I'm excited because, A, I just want to chit-chat, because this is actually going to |
| 0:34.3 | come out next week. So we're just like real time. My parents are going to be so excited. Oh my God. I'm so excited. I love your parents. Shout out. Chloe's dad is the |
| 0:41.4 | greatest. Well, your mom is also amazing. But there's a family joke in my family about Chloe's dad |
| 0:46.0 | because my uncle is someone who like loves to do things to like make people's lives easier, |
| 0:52.4 | if that makes sense. Like he's a big travel pickup |
| 0:54.1 | organizing that. He's like airport dad. Airport dad, 100%, which like I do not have an airport dad. |
| 0:59.0 | And Chloe's dad, when we went to Chicago for Taylor Swift, like drove us to the arena. |
| 1:05.4 | What arena was it? Where to play? Lincoln? Yes. No. No, that's Philly. |
| 1:12.0 | You went to that one too. |
| 1:13.3 | What the fuck is it called? |
| 1:14.5 | You should know this. |
| 1:15.3 | Soldier Field. |
| 1:15.8 | Thank you. |
| 1:22.3 | And not only dropped us off, but then picked us up, picked us up with Luminati's pizza and a gluten-free one for me. |
... |
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