Let's January 22nd, 1984. Redskins vs. Raiders. And imagine you're watching this game on

CBS. Everything is so 80s, and you are loving it.

Barry Manolo singing the National Anthem. Then Disney has this definitely not cheesy half-time

show. In the ads, I mean listen to these jingles. These airlines sound almost the same.

A lot of advertising was like this back then. Straight forward, happy people showing the product

front and center. Somebody sings the tagline. Then it's the third quarter. Redskins are

getting pummeled by the Raiders. The play ends. Maybe you're eating nachos, maybe you're

chatting, the game fades to black. And then you see a commercial that's like no ad you've ever

seen. It starts with hundreds of emotionless men, mindlessly marching through a tube. In what

is clearly some dystopian future, dressed in rags, very blue lighting. Can you hear this kind of

industrial grinding sounds? The thrill of a coal whistle in the background. It is this gigantic

cavernous room. A lot of our skinhead drones are sort of sitting in rap detention, looking at this

giant screen. Then suddenly this woman, a young athlete, who's dressed out of character for

everything else we've seen. In track outfit carrying a hammer like in track of Field Hammer, comes running

in pursued by the thought police. Takes the hammer and swings it around and curls it at the

tele screen. Which then smashes and it explodes bringing us to the title. And the message is,

I'm January 24th Apple Computer will introduce McIntosh and you'll see why 1984 won't be like 1984.

I'm pretty sure my first reaction was, whoa. From business insider and sticher, this is household name.

Brands you know, stories you don't. I'm Dan Bobcock.

Few ads have had the impact and legacy of Apple's 1984 Super Bowl commercial. It's the reason

we care about Super Bowl ads today. It's the reason we think of Apple as the brand for creative

rebels. This ad broke all the rules of advertising. It was dark and scary. It didn't even show the

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