You are about to listen to a BBC podcast and I'd like to tell you a bit about what goes into making one.

I'm Sadata Sese, an assistant commissioner of podcasts for BBC Sounds.

I pull a lot of levers to support a diverse range of podcasts on all sorts of subjects,

relationships, identity, comedy, even one that mixes poetry, music and inner city life.

So one day I'll be helping host develop their ideas, the next fact-checking, a feature,

and the next looking at how a podcast connects with its audience, and maybe that's you.

So if you like this podcast, check out some others on BBC Sounds.

BBC Sounds, music, radio podcasts.

You're listening to The Archers Omnibus from BBC Radio 4.

Music Oh, no way.

Oh, you're all right, Ruth.

Oh, hi.

Yeah, I'm fine. Busy, but, you know. right, Ruth. Oh, hi. Yeah, I'm fine, busy, but, you know.

Sure. Put a beef joint in and then realised we'd run out of mustard. Oh, can't have that. There'll be riots.

And now I've just had a text inquiry for our events, bra. Uh-huh.

Serve a wedding party for 30 people. Great. Except it's for this Tuesday, Joeline.

This week?

They were booked into the apple tree.

Oh, but it's gone bust.

Oh, aye. They've been struggling for ages.

So it was just a matter of time.

Oh, he's so hard to make a living in hospitality nowadays.

...