24: Achieving 'Time Freedom' and Franchising a Personal Training Business with Paige Wilcox

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 8 October 2019

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you documented every process that makes your business run? Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spend with your family? Today’s show is about creating standard operating procedures to make your life easier down the road. Paige Wilcox of Wilcox Wellness & Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise. You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand. Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community. Download this episode and subscribe to hear more stories like hers! In This Episode We Cover: How a blind date lead to marriage and a business! The story behind their business How to start a wellness business with your spouse What was wrong with their initial business model How they scaled up their business from 30 to over 100 clients and growing! Shifting from customer type to client type mindset Automation and marketing machines What is franchising and what made them decide to go that route Their first franchisee How they put everything on SOP And SO much more! Links from the Show InfusionSoft Upstart Maine Top Gun by Maine Center for Entrepreneurs Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-27,001 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to
1:18.8	five times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to vanta.com slash Spotify to learn more.
1:29.0	Welcome to the BiggerPockets Business Podcast show number 24.
1:36.2	For us, it's about making an impact in the community.
1:39.5	We spent about a year figuring out what the next step would be for our business, and we
1:43.9	evaluated a bunch of different options and decided that next step would be for our business, and we evaluated a bunch
1:44.8	of different options and decided that franchising would be the best thing for us.
1:53.2	Welcome to a real world MBA from the School of Hard Knocks, where entrepreneurs reveal what
	...

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