25: Pasturebird Founder Paul Greive Talks the Future of Farming & Regenerative Practices

The Primal Kitchen Podcast

Mark Sisson & Morgan Zanotti

Fitness, Entrepreneur, Sisson, Parenting, Health, Wellness, Weightloss, Primal, Paleo, Nutrition, Health & Fitness

4.4 • 717 Ratings

🗓️ 4 April 2022

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Morgan sits down with Paul Greive, a former marine-turned-farmer and the founder of Pasturebird. Pasturebird uses regenerative farming to build a pasture-raised poultry farm. Greive talks about his past life in the military and a battle with Lyme disease that resulted in him adopting the paleo lifestyle and becoming a farmer.

Greive took a deep dive into learning about regenerative farming, learning about responsible animal agriculture and its lasting effects on soil, and developed his system to raise true, pasture-raised hens on grass living off fresh grass with access to the sun. He learned the staggering difference in nutrient density for regenerative farming compared to conventional.

Greive discusses his humble beginnings as a start-up farm struggling with distribution, and how Primal Kitchen founder Mark Sisson gave his brand the boost it needed in his early days. Listen in as he spills on his favorite PK product (Buffalo!) and the future of farming.

Transcript

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0:00.0	chicken poop is still revered as like the best fertilizer in the world. I mean, it's better than
0:04.3	anything Monsanto's been able to figure out in 33 years.
0:09.7	Hey, everyone. I'm Morgan, co-founder of Primal Kitchen and host of the Primal Kitchen podcast.
0:14.3	Today I'm talking about an important topic with marine-turned farmer Paul Greve, and that's
0:18.6	regenerative farming. As conventional farming and agriculture
0:21.5	continue to disregard healthy soil practices and take efficiency and yield above morality, it's
0:26.8	farmers like Paul that are making a difference in going back to basics. Paul founded Pastor Bird
0:31.8	after being plagued by Lyme disease from his time in the service, going paleo and discovering
0:36.9	the benefit of eating real food.
0:38.9	He could no longer go back to eating conventional meat. What started out as a family joke became a
0:43.3	booming business and he's here to tell us all about it. Before we get started, a brief reminder that
0:47.7	any and all opinions and views shared by hosting guests on this podcast are the speaker's own and
0:51.6	do not represent the view of Primal Kitchen or its affiliates or parent company. Hey, Paul. Hey, wow, what a great write-up. Did you do that?
0:59.3	No, Janessa did. Shout out to Janessa. She's awesome. I'll send it to.
1:03.0	Copy of that. Yeah, we'll happily pass that along. A lot of big words in there for me, though. So, so I'm telling her to make it the next one easier.
1:12.5	Okay.
1:12.8	So, Phyllisina, this is so awesome.
1:14.4	We've kind of, like, known each other through mutual friends and family of yours.
1:20.0	From the early days, I know, like, Mark was a kind of maybe influential when you guys were getting off the ground.
1:25.9	But I want to know, like, the full story story because this is epic what you guys are doing here.
1:30.9	Yeah, it's weird that we haven't formally like connected yet.
1:34.3	I feel like we probably should have met at something or at some point.
	...

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