27: Harley-Davidson Rides to Live

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4.6 • 2.3K Ratings

🗓️ 3 April 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.

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Transcript

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0:00.0	Even if you've never been on a motorcycle, you know Harley Davidson.
0:10.2	You know who rides them.
0:11.7	Harley's are from Macho Cowboys and Rebels.
0:14.6	Riding down the highway in a group, or the center of a lane, leather jackets, thick black
0:19.8	boots.
0:20.8	It's a specific version of what it means to be America.
0:27.2	If no one knows this better, then Harley Davidson.
0:30.1	Their ads say it loud and proud.
0:32.4	We believe the machine you sit on can tell the world exactly where you stand.
0:38.7	We don't care what everyone else believes.
0:43.1	Amen.
0:46.6	The Harley Davidson brand has sold motorcycles with this image for more than a century.
0:52.2	Biker is literally where the Harley Davidson brand on their backs.
0:56.1	Some have it tattooed on their bodies.
0:58.5	But having one of the strongest brands in the world hasn't stopped Harley Davidson from
1:03.2	hitting some roadblocks lately.
1:05.2	From true American icon to you're going to pay for this.
1:09.0	Present Trump backing a boycott of Harley Davidson.
1:12.5	Build those beautiful motorcycles in the USA, please.
1:16.0	Okay?
1:17.0	Don't get cute with us.
1:18.2	Don't get cute.
	...

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