There are tons of social media “experts.” But how many of them have gone from zero to one million followers in just 30 days? Today's guest Brendan Kane did. And in this episode, he teaches us the straightforward strategy outlined in his book One Million Followers. If you like the idea of attracting leads on social media but don’t know where to start, you’re in the right place. You’ll love Brendan’s simple recipe for creating content that attracts followers, spreads your message, and turns leads into customers. He's worked with everyone from Taylor Swift to dentists hoping to grow their practices—and his advice boils down to a few lessons you can apply right away. This episode could gain you thousands of followers and help you form valuable connections. So don’t miss it! And subscribe to the BiggerPockets Business Podcast so you won’t miss the next one! In This Episode We Cover: How Brendan got into business online From zero to 1 million followers in just 30 days Which platform should you start with? How much money do you need to spend? His process involving hypothesizing, testing, and pivoting 75,000 tests 5 elements of content to test 2 reasons you should test a lot What makes a good content? The concept of hook points Targeting your core audience Do you really need viral content? And SO much more! Links from the Show BiggerPockets Forums Facebook Instagram LinkedIn Youtube Check the full show notes on BiggerPockets: http://biggerpockets.com/bizshow27 Learn more about your ad choices. Visit megaphone.fm/adchoices